Insights

Did You Know Gmail Has an Analytics Tool?

Gauri Bansal

Everyone has a Gmail account in today's day and age. It is the same standpoint that we all start from. With a user base of 1 billion active users monthly, Gmail is more like a lifeline to us. It is a bombarding news to unfold that Gmail now is equipped with analytics. Google has launched an analytics tool for Gmail called EmailAnalytics. Before this, there was no way to analyze the number of emails sent or received in an hour or by a particular person. But EmailAnalytics allows you to perform all sorts of analysis on your account.

Below are the some of the few features that EmailAnalytics has to offer:

1. Users can analyze the number of emails sent or received on a particular day or within a data range. These can be broken down by hours too. The tool gives a cumulative result.

2. One can also observe that on which day of the week is the most emails sent or received. It basically monitors the email activity.

3. Apart from this, users can also get to know about those who are on the top of the sending list and to whom the most emails were sent. It also will tell you about the amount of time spent on the same.

4. EmailAnalytics also keeps track of the conversation in the sense that how many emails did you initiate or were involved in.

5. Gmail automatically reports you when the report is ready via a link to your Gmail account.

6. The analytics tool also keeps track of the number of words written in a particular email. Moreover, it also calculates the average of the word count of the emails.

7. Next in line is the response time. EmailAnalytics also monitors the response time i.e. the amount of time used to reply to an email. Basically, how brisk and fast are you in responding to the emails is tracked.

8. Filter down your most emailed contacts and manage the response time for these and the optimal time too.

EmailAnalytics will send your monthly report via email including the complete statistical data. A very crucial thing to note is that EmailAnalytics doesn't take into consideration spammed or deleted emails into for forming the report.

It uses the metadata in the headers of the emails to generate the metrics and the Google-supported APIs to access this data. There is no breach of privacy as raw data is used to form the reports and this data then stay on Google cloud.

With analytics entering the email, our lives just got easier and clutter-free. The added advantage is that the privacy and security factor are taken care of. One can never be concerned about losing any data as everything is backed up on Google cloud. With all the aforementioned benefits EmailAnalytics is going to be a perfect hit in the market.

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