Explore the complete list of Google's Generative AI tools available for retailers

Generative AI is a branch of artificial intelligence that can create new content, such as images, text, audio, and video, from existing data. Generative AI has many applications and benefits for various industries, especially retail. Retailers can use generative AI to automate tasks, enhance customer experience, and drive innovation.

In this article, we will present a complete list of Google's generative AI tools for retailers, and how they can help them improve their online and offline operations.

1. Conversational commerce solution:

This cloud-native technology is one of the best AI tools for retailers that allows merchants to effortlessly integrate AI-powered virtual agents into their websites and mobile apps. These virtual agents may engage in natural language discussions with customers, learn about their tastes, and offer things accordingly. For example, a virtual agent may assist a customer in shopping for a formal dress for a wedding by recommending possibilities based on chosen colors, venue type, weather, matching accessories, and price.

2. Vertex AI Search with LLMs:

Vertex AI Search integrates large language models (LLMs) with retail search, enabling merchants to give more relevant and personalized search results to customers. LLMs can comprehend the intricacies of natural language and the context of a shopper's question, resulting in more accurate and useful outcomes. For example, if a customer searches for "running shoes," an LLM-powered search engine may offer results for running-specific shoes rather than any sort of shoe.

3. Google Distributed Cloud Edge for Retail:

This edge computing platform enables merchants to execute AI models in-store, closer to where data is created. This can minimize latency and boost the speed of AI-powered apps like self-checkout kiosks and product suggestions.