Generative AI could enhance the experience of air travel, says SITA Report

Generative AI is at the center of a technological revolution that is about to occur in the airline sector. As per a SITA report, a prominent IT supplier catering to the air travel industry, Generative AI holds the capability to revolutionize the traveling experience by augmenting efficacy, customizing encounters, and presenting inventive resolutions.

Air travel: The Ascent of Generative AI

The public has been enthralled with generative artificial intelligence and has begun to debate its revolutionary possibilities, especially about Large Language Model (LLM) platforms such as ChatGPT. In the airline business, chatbots and virtual assistants that interact with customers are among the most popular uses of generative AI.

In the past, developing, training, and fine-tuning chatbots required a substantial financial commitment due to their very restricted capabilities. But ChatGPT and other generative AI systems can improve user experience without requiring costly machine learning training. Additionally, they give you access to a far wider body of knowledge.

AI Integration in Air Travel

There will be a rise in the use of AI in the aviation sector. 76% of airlines and 68% of airports intend to do significant AI research and development by 2025. Some of these initiatives, like Etihad's intention to employ AI to allow travelers to book flights, are directly related to customers.

Air Travel and the Effects of Generative AI

Travel could be revolutionized by generative AI. Being a major worldwide supplier of IT and communications to the transportation and travel sector, SITA constantly investigates and uses new technology to revolutionize procedures and business models. Through cost reduction, operational challenges are addressed, and the passenger experience is enhanced, all benefits accrue to the industry.

For instance, the SITA OptiClimb system lowers annual CO2 emissions by thousands of tons and operating expenses by millions of dollars while saving 5% on fuel for each trip.

Even while generative AI and AI in general are still in their infancy, they have the power to completely change travel. The aviation sector is only now starting to realize the full potential of these technologies. We may anticipate seeing even more creative and effective solutions in aviation as they develop and advance. Thanks to generative artificial intelligence, air travel has entered a new era.