Apple has made a strategic deal to add ChatGPT into iOS 18 and other devices. This merger signifies a significant advancement in the AI functions of Apple, possibly revolutionizing the way users engage with their gadgets.
Apple and OpenAI have formed a collaboration to incorporate OpenAI's ChatGPT technology into the iPhone's software.
Apple is also in talks with Google to integrate its Gemini AI technology into Apple's operating systems. These discussions are carried out on a case-specific basis, which could result in the inclusion of several third-party chatbots on Apple devices. The strategic deal will be the key focus in the event conducted in Worldwide Developers Conference by Apple.
The OpenAI partnership is likely a “short- to medium-term relationship” for Apple, said Dag Kittlaus, a tech veteran who co-founded and ran the Siri business before it was acquired by Apple. “But you can bet that they will be working hard building out their own competencies here.”
The strategic agreement has yet not been revealed by the companies. Tech Giant, Apple and Altman’s OpenAI refused to issue any statement regarding the partnership.
Following challenges in its AI research and development efforts, Apple has decided to collaborate with OpenAI and Google. Despite creating its own advanced language model (LLM) that can handle simple functions like voice memo transcriptions, photo editing, enhancing Safari searches, and generating automatic replies for Mail and Messages, Apple discovered that its rivals, including Google and OpenAI, were far more sophisticated in chatbot technology.
Apple discovered that its artificial intelligence technology is sufficient to enable functions such as voice memo transcriptions, photo modification, and advanced search options in the Safari web browser, along with automatic responses in applications such as Messages. However, it quickly realized that OpenAI and Google were significantly more advanced in the development of chatbots and instant support features.
The launch of OpenAI's conversational AI sparked interest among users and forced major tech companies to rush in and create their own AI offerings. Since then, Apple's leading competitors have all made progress. Google's Gemini chatbot is competing with ChatGPT for dominance in the emerging field. Microsoft Corp., which is OpenAI's primary supporter, has started integrating its AI-powered Copilot feature into applications. Meanwhile, Amazon.com Inc. has shown off an AI-powered version of Alexa.
At the same time, OpenAI is set to receive the massive visibility that comes with being thoroughly embedded into some of the most popular smartphones and tablets worldwide. However, Apple's participation could introduce additional scrutiny to the safety and privacy issues that are currently being discussed regarding ChatGPT. The extent to which Apple intends to incorporate the chatbot into its applications could also grant OpenAI access to personal data, potentially causing concern among some users.