Digital marketing relies heavily on understanding the unique interests of the audience. In this regard, Google Trends is a major tool yet underutilized.
It holds the potential to give real-time insights into what people are looking for worldwide. Hence, if one is planning content, strategizing SEO trends or positioning products Google Trends provides valuable guidance. Here are some Google Trends tips on how digital marketers can make the most of these digital marketing tools:
One major use of Google Trends for digital marketing is observing what people are searching for. Information about this helps individuals guide the content creation and timing.
Hence, if a marketer notices that a “plant-based diet” spikes in January, they can align their content on the same topic. A study by Google suggested that over 63,000 searches occur every second. This highlights the major scale of information available. Hence, by focusing on trending searches, one can predict which topics can resonate with audiences.
Digital marketing is majorly influenced by seasonality and Google Trends helps in the same by displaying the rise and fall of search interests over a duration. This feature helps identify seasonal patterns easily.
For example, if a business sells holiday decorations, it can adjust its campaign timelines for Christmas or Halloween. Hence, using digital marketing tools, one can identify the time period when interest in their topics increases.
The ability to display “related topics”, is one of the most exciting features of Google Trends. For digital marketers, knowing the other keywords that are frequently searched alongside initial keywords is essential as this allows them to expand on a specific topic.
For example, skincare brands can expand on potentially related queries around skin care, such as “ natural skincare,” “vitamin C serum,” or” anti-ageing skincare.”
Another feature of Google Trends is the ability to compare various terms simultaneously. Hence, a marketer can compare the customers' search interests by entering a competitor’s brand name or product alongside their own.
For example, searching for “homemade food” during the pandemic benefited cooking brands.
SEO trends are a crucial part of digital marketing success. In redefining marketing strategies, Google Trends plays a significant role by targeting specific regions and localising content.
Google Trend easily does this by showing the areas of high interest in that particular search term. This helps marketers refine their strategy effectively.
Moreover, statistics show that about 46% of all Google searches are for local information in recent years.
Google Trends for digital marketing plays a significant role in offering valuable insight into searches. Hence, by understanding the audience's behaviour and spotting seasonal trends, marketers can align their marketing strategies with actual customer interest and capitalize more.