Data visualization in digital marketing can take a host of raw data and metrics that are often difficult to understand and provide a different approach to portraying necessary or significant information. Whether this comes in the form of graphs and charts or even scorecards and graphics, the right imagery will be able to help businesses better understand and share essential marketing information and insights. As multi-channel marketing will typically have a number of data streams, leveraging visualization can be especially important to ensure everything performs as it should.

How to maximize marketing data visualization in multi-channel marketing

The first thing you can do when maximizing the potential of multi-channel marketing is to utilize the features and functions of a tool like https://channelpulse.io/. With the ability to improve ROI on marketing expenditure and access to full integration for data across multiple platforms, channels, and accounts with no additional support; unifying data into a single source is only going to be of benefit to businesses as they develop and roll out the most impactful marketing campaigns.

In terms of marketing data visualization, users can expect:

• A clear focus on trend analysis
• Error-free reporting
• Accurate displays of performance data
• The ability to quickly compare results with goals
• Boost digital marketing efficacy
• Ensure partners, stakeholders, and clients understand actionable data and performance
• Capture interest and boost comprehension
• Make data insights more accessible
• Define key data points and minimize sharing unnecessary analytics
• Make data driven decisions faster

Intrinsically, businesses will be able to take large or varying datasets from a myriad of platforms and present quantitative information in visual formats. This can be applied to market data summarization or highlighting performances that can be capitalized on for ongoing and future success.

Types of data visualization

As briefly mentioned above, there are multiple methods of marketing visualization. Each will have its own set of benefits, and methods can be tailored to suit individual business needs. For example:

• Scorecards are simple and versatile and will typically display KPIs for digital marketing platforms
• Line, column, and area charts are the most widely used methods for marketers who hope to portray time series data and perform comparisons
• Bar charts have the ability to show how totals are distributed across multiple category groups (pie and donut charts will do the same, but show data via percentages)
• Table charts will better display multiple metrics that can come from specific social media posts and similar, and will typically prioritize larger datasets

For businesses that want to make more insightful decisions, enhance the way they present data, improve audience engagement, and make better decisions faster; marketing data visualization is going to be one of the most impactful tools in a marketer's arsenal for an array of reasons.