Data Science

Data Science: Upgrading Accessibility through User-Friendly Approaches

Meenu EG

Organizations should consider democratizing data science to enhance its benefits to a broader audience.

Data science is the backbone of many organizations in the current scenario. Businesses are continuously competing to become data-driven to enhance agility and growth especially in today's time of crisis. The pandemic accelerated digital transformation across the industries and data plays a huge role in achieving this transformation. According to BARC research, organizations leveraging Big data reported an average 8% increase in revenues and a 10% decrease in costs.

Data science for business is not a new strategy and thus is not unfamiliar. Artificial intelligence and data science go hand in hand to automate operations and deliver the best business insights. Data is a critical business asset and hence It has a great impact on revenue, operation costs, risk management, customer experience, supply chain and logistics management, predictive analytics, and fraud detection.

To achieve business productivity and growth, many organizations are investing in data science by hiring data scientists into their systems. Data scientists are professionally qualified in studying data and deriving insights from them. However, due to the importance of data science, companies tend to centralize on data scientists rather, which decreases the awareness among the others.

Decentralization and democratization of data science in organizations should be an important business agenda.

Democratizing Data Science- As a Strategy

Extending the accessibility of data science across an organization needs a definite plan. For example, understanding and implementing data science for beginners might be difficult considering the lack of communication and awareness on the subject.

• Once they have data scientists, companies often forget the need to communicate the broad vision of data science to others. This scenario should stop. Enhancing communication and educating employees on the power of data and data analytics is a crucial step in democratizing into the organizations. Employers should work towards upskilling their employees on analytics and gaining business insights from it. This kind of collaboration within a work environment will increase the knowledge about data science and enable people other than data scientists to leverage data. Involvement is the key.

Unburdening your data scientists can be another way to standardize data in your organization. Most of the organizations maintain their data science tools with the specialized teams creating a silo by restricting other employees from accessing these tools. These silos needs to be broken so that the tools can be shared among others enabling them to act on issues that need basic training. Thus, the data scientist team can focus on tasks that need high-level expertise. Integrating AI and machine learning systems to automate repetitive tasks can also free up data scientists.

• Sharing tools are not enough since analyzing data requires specific skills. Organizations should make sure that they create a knowledge pool to share data science skills and train employees on the same. Once the employees have hands-on experience, it becomes easier to find solutions. When employees start understanding the language of data the business productivity escalates considering the huge capabilities of data analytics and science.

• Organizations should incorporate user-friendly tools like no-code or low-code automation, graphical user interfaces, drag and drop technology, etc. to enhance the accessibility of data analytics to the whole organization.

Data science in organizations should be accessible to all the employees rather than restricting it to a particular group. The strategy of democratizing it in organizations will enhance the scalability, enable better innovations, fast-track productivity, and minimize costs.

An article by Jeff Feng, PM lead for Data at Airbnb reveals how the organization has embraced data science democratization by introducing Data University, which is 'data education for anyone.'  He says, "Our vision is to empower every employee to make data-informed decisions. Our approach is unique since organizations offering data education typically focus just on their technical employees. Our approach is also intentional because we believe that every person at Airbnb should and can utilize data in his/her role to make better decisions. Thus, we designed the program to make it accessible and relevant to anyone at Airbnb."

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