Here are the five most important lessons crypto companies can take for themselves

Marketing in cryptocurrency is as crucial as in any other industry. Cryptocurrency marketing is critical for businesses to grow and prosper. Blockchain has evolved from being merely a fintech-focused company to one that aids everything from supply chain management to content publishing. Currently, there are now thousands of crypto companies popping everywhere. Launching a basic marketing project for a business is different, but when it comes to a crypto marketing project, the leaders have to consider the competition and several other factors. In this article, we talk about the top 5 important market lessons/strategies for crypto companies.

2022 was an important year for crypto space. We will all remember the bankruptcies of major global companies: Luna, Celsius Network, FTX, BlockFi and others that left investors with massive losses. The bear market has dramatically affected the crypto economy and investors' portfolios.

Just like in 2013 and 2017, the market moves in cycles. First, we had the crypto summer, where everybody was hyped about their profits and gains. Then came the crypto autumn, and investors started to see red in their portfolios. But investors' portfolios started bleeding when the crypto winter got underway, and even some big reliable companies went underwater.

• Leveraging Social Media: Social media is one of the most important marketing tools in the modern era. Certainly, it is most crucial for crypto marketing as well. Marketing teams use these platforms to connect with the global crypto community and pull the spotlight onto their projects. Apart from the traditional social media channels like Twitter, Facebook, Instagram, and Telegram, businesses can also employ BTT and Steemit for more exposure.
• Press Releases: A good cryptocurrency press release takes extra effort on the team's part, but it is always advisable to use popular news and PR services to amplify the news of any upcoming tokens or projects. There are several online press release websites, including some dedicated to crypto PR which allows publishing news about crypto coins.
• Paid Advertising: Paid advertising is like pay-per-click advertisements that might draw a lot of attention from the public outside the crypto community as well. Search engines are the most popular choice for this kind of advertising. It takes little research and identifying appropriate keywords to associate with the projects. Facebook, Reddit, and Google are well-known for such services.
• Using Airdrops: Airdrops used to be immensely popular earlier. They enable the free distribution of tokens to those who register for it. A wide distribution of tokens ensures that they have reached a wider range of audiences. Airdrops are pure cryptocurrency promotion stunts and are also an easy way to gain followers and users. It also helps in bringing liquidity to the token supply.
• Email Marketing: Email marketing and databases offer much power because it helps companies reach their target audiences personally and increase more sales. It is a form of direct marketing that involves sending targeted emails about a recent project launch or crypto facility, or token launch to specific people, who are existing consumers or potential customers. Airdrops and other updates about the coins can also be conveyed through email marketing.