10101.art, a platform allowing for collective art ownership, has announced a strategic partnership with Art For All, a leading UAE-based cultural institution. This collaboration represents a significant step forward to making fine art reachable and bridging the gap between traditional and digital art worlds.

By showcasing Andy Warhol's iconic "Campbell's Soup Cans II: Scotch Broth 55" at Art For All's "The Glam Factory" exhibition, 10101.art is introducing a new era of art ownership to traditional art enthusiasts. Through blockchain technology, 10101.art enables individuals to become co-owners of renowned masterpieces. This becomes possible thanks to the process of art tokenization. 

First, 10101.art selects physical artworks to scan it and create a digital copy. Once the copy is made, it’s divided into smaller tradable pieces. Essentially, every piece represents a digital certificate of ownership. Purchasing a piece is available via minting it on the 10101.art website. Owing to the project’s unique legal framework, the purchasing a digital piece of a physical painting is completely legal and verifies the co-ownership.

"Institutions, such as Art For All are more open to new challenges than we might think. They're eager to embrace the future and connect with a web-savvy generation. All they need is the right tools. 10101.art provides that path, and this partnership is just the beginning of many exciting collaborations that will transform the global art market." – said Alina Krot, CEO of 10101.art

This collaboration represents a pivotal moment in the art world. It showcases the potential of blockchain technology to transform the way art is owned, traded, and experienced. 10101.art's partnership with Art For All is a testament to the growing intersection of art, technology, and finance.

About 10101.art

10101.art is a leading-edge art ecosystem that allows individuals to become co-owners of renowned masterpieces by Dalí, Warhol, Picasso, Banksy and others. 

10101.art’s collection of original physical paintings is available at Monada Art Gallery located in the Ritz Carlton DIFC, Dubai. Apart from Warhol's “Soup Cans”, the place boasts other world-renowned paintings, such as “Turf War” by Banksy, “Portrait of Dora Maar” by Picasso, Dali’s “Tree Man with Flayed Heart” and more.

About Art For All

In 2002, Rania Ashur founded Art For All, driven by a desire to deliver exceptional family entertainment experiences to Dubai and beyond. The team collaborated with renowned international theatre production companies to bring these experiences to life. This year, Rania and the team brought Andy Warhol to Dubai for the first time and threw “The Glam Factory” exhibition, curated by Nada Ghandour, Doctor in History of Art and expert in modern and contemporary art.