ChatGPT's iPhone Moment can be a threat to the Google search engine due to its plugins

Just as we become accustomed to the notion of ChatGPT researching and producing emails, OpenAI improved it with features that made it an even greater threat to major tech firms like Google. The new Open AI ChatGPT plugins, which were quietly introduced last week, represent a significant advancement in the field of technology. In this article, we will see how ChatGPT's iPhone Moment can be a threat to Google.

In a nutshell, it is evolving from simply producing text to performing actions on the web, making it the kind of potent virtual assistant that Apple Inc. and Alphabet Inc.'s Google have been attempting to create for years.

With the use of ChatGPT's Iphone moment and ChatGPT's plugins, organizations may practically link the tool into their systems so that it can perform activities like searching for confidential datasets, making reservations at restaurants, or writing and running code. Although there are significant potential concerns, OpenAI has established a formidable new front against the market leaders in the corporate game of technological one-upmanship.

Demonstrations of the new system indicate that this is the case since for the plugins to function, users must go to the ChatGPT website.

For instance, American users of ChatGPT will soon have access to the plugin for Klarna Bank AB, a payments processor for thousands of companies like Nike Inc. and Gucci, on the tool's home page. After deciding on Klarna, they might ask ChatGPT to recommend products for a present for their sister. They can provide the level of detail they would with a real store salesperson because ChatGPT is powered by the robust language model known as GPT-4 For example, they can go into great detail about how their sister enjoys movies and kayaking and is in her 30s. The suggestion can then be made using ChatGPT.

David Sandstrom, chief marketing officer at Klarna, explained to me, "We have a proprietary database of a lot of items that ChatGPT can structure. "We'll talk to a shopping assistant instead of you and I looking through our database of products," the shopping assistant said.

Considering that OpenAI has made its language models available to third parties since 2020, businesses technically could have done this already. Edo Liberty, the former head of Amazon's AI Labs and current CEO of Pinecone, an AI firm that has technical cooperation with OpenAI on its "knowledge retrieval" plugin, claims that the plugin system is a lot simpler way to allow that.

The retrieval plugin, which is also used by Klarna, has quickly gained popularity among software developers, according to Liberty. One of the reasons for the rush is that by connecting ChatGTP to their data, organizations can stop the tool from "hallucinating" about their job as more people use it and encounter errors concerning specific problems.

According to one demo, if a researcher wants to quickly compile a table of significant milestones in climate mitigation, they can ask ChatGTP to do so using a United Nations plugin. This will provide them with a more trustworthy summary of the official achievements than if they asked ChatGPT (sans plugin) for the same information today. Similar to Liberty's suggestion, automakers might integrate ChatGPT into their instruction manuals to give drivers quick answers to inquiries regarding their automobiles.

Similar to how Morgan Stanley has been utilizing OpenAI's GPT-4 to respond to inquiries from 200 of its wealth advisors while they are dealing with clients, businesses can employ the same technology for internal purposes. The new approach, according to Morgan Stanley, enables them to synthesize confidential information on an asset class for clients in seconds as opposed to thirty minutes.

Naturally, consumers that utilize ChatGPT to conduct searches, make reservations for trips, and make purchases will stand to gain the most. Google has long provided this functionality via its Assistant and Search page. But when more companies use ChatGPT and the technology gains popularity, essentially turning into a web switchboard, that will divert more attention from Google's offerings.