Fashion e-commerce platform Myntra integrates ChatGPT for a better product discovery experience

'MyFashionGPT' powered by ChatGPT has been developed by Myntra to improve the client experience when looking for products. Customers will be able to ask questions using natural language thanks to the new technology, which will make it easier to explore and navigate items. Customers will receive a choice of alternatives from relevant categories while using the "MyFashionGPT" function, enabling them to easily complete their chosen appearance. Especially before EORS-18, this invention intends to provide clients with a shopping experience like no other.

With MyFashionGPT, customers will go on a novel buying adventure since it provides a variety of selections based on world trends. They may browse and get ideas for clothing for weddings, select clothes for trips, and shop for celebrity-inspired looks, among many other options. A customized and enjoyable shopping experience is ensured by this comprehensive feature, which caters to a wide range of client preferences.

The Myntra team has created a proprietary tool for product discovery that makes use of ChatGPT 3.5, a potent language model from OpenAI. The ChatGPT model receives user searches for this feature, which then creates prompts for the user to retrieve pertinent looks. The search ecosystem on Myntra processes the ChatGPT answer to offer curated listings of merchandise from various categories that complement the chosen style.

The 'M-Xplore' Floating Action Button on Myntra's Home Page is where you may access the MyFashionGPT function.

Customers can test out the MyFashionGPT function when they use the "search bar" in the app to browse items. This guarantees that consumers may easily utilize MyFashionGPT's novel and transformational features while utilizing the Myntra app.