The top chatbot use cases to improve business performance in 2023 help understand the functionalities of conversational AI

Intro: AI-powered chatbots are becoming a common virtual assistant tool used by businesses in a variety of Industries. Chatbot use cases can be found across all industries and business functions including customer service, sales, marketing, and even internal process automation. The most common, however, is the use of an online customer service chatbot.

Artificial Intelligence has profoundly influenced and altered business-to-customer communication. From streamlining the business process to improving customer engagement and increasing productivity, the conversational chatbot applications will demonstrate how to hold AI-enabled bots useful for business. Artificial Intelligence, Machine Learning, and Natural Language Processing are used to create a chatbot. In 1988, Rollo Carpenter developed Jaberwacky, a British chatterbot designed to simulate natural human chat in an interesting, entertaining, and humorous manner. The application was one of the first to be capable of learning new responses rather than relying on canned dialogue from a database.

Let's look at the top 10 Chatbot use cases for business:

1. Automate Customer Service and Support

Chatbot gives faster and more immediate assistance to customers. They offer a lot as they are equipped with advanced technology and have robotic characteristics. It helps save money while increasing efficiency by providing customers with immediate assistance. Chatbots assist with navigation, paying bills, money transactions can be handled, etc. It helps businesses with a 24/7 channel to handle onboarding, support, and more.

2. Better Customer Engagement

Chatbots are always available to chat and respond quickly to user queries, therefore it is an effective customer engagement tool. Chatbots spark lively discussions about the weather, movies, and other topics which is a method of engaging customers with personalized communication without interfering with human employee duties.

3. Answering FAQs

Chatbots can answer repetitive questions and assist you in day-to-day tasks. They gather all of the frequently asked questions and write simple, brief responses to each question, including links, images, gifs, and emojis in your responses to make them more human and interactive. Mostly, they take common inquiries such as questions about shipping and pricing, and route the more complex chats, thereby decreasing the load on your staff.

4. Collect Customer Feedback

Customer feedback is for business growth and improvement. However, the process is difficult since customers are particularly responsive when you email them with a feedback request or a time-consuming online form. Therefore, chatbots are used to make the process easier. Users are asked for feedback when they are already engaged in conversation with the brand.

These feedback collection chatbots provide attention to users at any time. This, the feedback process will be more accessible.

5. Support Sales and Lead Generation

Chatbots add leads to a database or save time depending on responses when assisting in the task by asking a series of questions. This lead-generation chatbot collects personal information. Chatbots engage users in conversations and automatically connect users to salespeople and assist in scheduling demo appointments.

6. Eases Booking Appointments

Chatbots are so useful for scheduling demo calls, appointments, or reservations. This repetitive work of booking appointments can be shifted to chatbots when interacting with users.

7. Offers Personalized Product Recommendation

Product recommendations by chatbots assist users to select the best offers. AI assistants can analyze a user's online behavior and provide personalized recommendations or useful marketing content. However, the capabilities of the tool are dependent on the type of chatbot whether rule-based AI or hybrid.

8. Support Customers inside the Mobile App

Integrating chatbots into mobile apps add value to the business as well as to users. Users will get easy support without requiring them to use other channels. The key effect of inside mobile apps is they increase user engagement by answering questions, providing immediate customer service, allowing brands to send timely notifications, and keeping users up to date. It also personalizes interactions to create a better user experience.

9. Communicating with Customers on Social Media

Chatbots increase user engagement on social media. Instagram and Facebook bots aid in social media marketing strategy, improve customer relations and boost online sales. Interacting with potential customers, automatic responses, and interacting via messenger, Instagram and LinkedIn are chatbots increasing user engagement.

On these social media platforms, chatbots increase user engagement. They interact with your potential customers on Messenger, send automatic responses to Instagram story reactions, and interact with your LinkedIn contacts. Chatbot handles service sales on social media, thereby accelerating the company's growth.

10. Handle Tracking, Refunds, and returns.

Chatbots allow customers to track orders with the delivery tracking feature. Chatbots make it more interactive and enjoyable. These intelligent chatbots handle refunds as well as returns including issue qualification, logistics, and tracking. Thus this chatbot feature save time.