Recently, blockchain technology emerged as a disruptive force in the marketing world, with many companies implementing it in their marketing suite and campaigns. Blockchain adoption is largely driven by education—a key tip that blockchain marketing campaigns can replicate.

Speaking on how to unlock efficient marketing endeavors, B2B hub Blockchain Marketing opined that "In pursuing an inclusive financial ecosystem, creating awareness of blockchain tech, and promoting unique blockchain-related projects and more, education-focused marketing campaigns is the key to success."

This article will highlight just how education forms a crucial part of blockchain marketing campaigns.

Why Use Education in Blockchain Marketing?

Here are some reasons and benefits of using education in blockchain marketing:

#1. Education Builds Trust

Using education in blockchain marketing is one tangible way to build trust between brands and prospects. Brand's blockchain marketing campaigns will focus more on fostering relationships with the target audience by offering free educational content and information that helps the target audience solve their problem.

#2. Education Generates Organic Traffic

The free and value-filled content of a blockchain marketing campaign that seeks to educate people on different topics will drive more organic traffic to a brand's website. This will lead to more leads, increased mailing list subscriptions, and sales.

#3. Great Way to Be a Thought Leader

Combining your marketing campaign with thoughtful and well-researched content can secure you a spot as a thought leader in your field/industry. Besides, it helps prospects know more about your company and services. Keep providing value, and you will build a loyal and enthusiastic community. 

#4. Educating Your Prospects Better Transforms Them

This education approach to blockchain marketing has a way of transforming prospects into loyal customers. But first, the blockchain marketing agency has to create value as a window to promote the product, service, or project sold. 

How Education Forms an Important Part of Blockchain Marketing En-route to Sales

There are at least three steps or stages in a customer's sales journey—knowledge, interest, and action. Blockchain marketing agencies understand the importance of these key steps and make efforts to guide customers along the sales path, helping them with valuable information.

While education is a vital part of each stage, you risk providing too much information or details that can confuse the customer or prospect. Here's how blockchain marketing campaigns ought to factor in education in each stage:

Knowledge

The first stage in a customer's sales journey is the knowledge or awareness stage. The customer stumbles upon a blockchain-related problem and seeks solutions. A blockchain marketing campaign aims to give the customer many opportunities to know the project exists. The education should go into gaining the prospect's trust with content that addresses their problems and solutions via YouTube channels, Twitter, etc.

Interest

At this stage, the customer has begun researching and considering their available options, prices, and the brand offering the best solution and value. The thorough education at this stage should focus on establishing a blockchain brand/project's credibility and expertise. You must present yourself as a thought leader on the topic and offer solutions to customer problems.

Action

This is the final stage of a customer's sales journey, where the blockchain marketing campaign's education focuses on why the customer or prospect should choose the brand being promoted. Educational materials for this stage can include case studies, testimonials, and other value-adding solutions to help the customer solve their problem.

Conclusion 

Education is undoubtedly a key to unlocking a multidimensional blockchain marketing endeavor—one that is built on trust and genuine interest in the customer. When done right, an education-laden blockchain marketing campaign will stimulate interest and turn prospects into recurring customers.