Are you wondering why people keep talking about Bing lately? Here's the catch. Microsoft has taken the internet by storm by rolling out its new AI-integrated Bing search engine and Edge browser in the first week of February 2023 and it's been the talk of the town since then.

Gone are the days when Bing was a barely used search engine. According to Statista's 2023 data, Microsoft Bing holds a global market share of 8.85%, while Google, the industry leader, has 84.69% of it. 

Following the massive popularity of ChatGPT, a human-like AI chatbot answering questions, Microsoft has recently integrated AI with the Bing search engine and Edge browser to deliver a better online search experience to users.

So, is Bing really making a comeback? What's the big deal with Bing AI? Keep reading to get these questions answered.

ChatGPT and Bing AI- What's Happening?

Microsoft launched the new Bing and Edge browser with advanced AI capabilities on February 7, 2023. The rollout happened just a day after Google made an announcement about Bard, its AI chatbot. That's how fierce the competition is in the search engine space, especially in terms of AI.

But what's the initial drive behind this Bing upgrade?

Microsoft collaborated with OpenAI, the brains behind DALL-E, GPT-3, ChatGPT and the most recent GPT-4, to make Bing AI a reality. In fact, Bing has reportedly confirmed that the new Bing leverages GPT-4 capabilities, which they've personalized for search.

So, is Bing AI yet another ChatGPT? No. 

Microsoft claims that Bing AI is more powerful than ChatGPT. The company also says, "Customized specifically for search, it takes key learnings and advancements from ChatGPT and GPT-3.5 – and it is even faster, more accurate and more capable." That means Bing AI can give users an improved online search experience.

With the new Bing, searchers can ask the chatbot any complex questions and get relevant, human-like responses backed up by sources across the internet. Unlike ChatGPT, whose knowledge is limited to September 2021, Bing AI is trained on the most recent happenings and comes with a more massive database.

However, the AI version of Bing is still in the preview phase. To get started with it, you have to sign up and join the waitlist.

Features of Bing AI

With the current hype for AI systems, it looks like Microsoft has big hopes for Bing AI. Take a look at what's new with the AI version of the search engine.

Bing AI runs on the next-generation OpenAI model and that's what sets it apart and makes it superior to ChatGPT in terms of accuracy, speed and more. With that, Bing promises to bring more relevant results along with a sidebar that contains more in-depth answers if the users need them.

Bing Chat allows you to literally ask anything, from where to go on a special personal occasion to writing a poem or an email. The coolest part is you can ask the search engine for clarifications and more details based on the answers it comes up with. That helps you refine your search and get the search engine to answer your question in a more specific way.

That means you can continue the chat until you are satisfied with the answers provided by the AI. You also get access to relevant links that help you make better choices and decisions.

Plus, the updated Edge browser comes with built-in chat capabilities, which you can use during web browsing. 

So, is Bing AI all about providing detailed answers? No. It is for everyone and everything. The results you get from the AI rely heavily on how you ask it. 

Let's think of it this way. Suppose you just need a spark to kindle your creativity so that you can create your own content. That means you don't ask the AI for a detailed answer. All you want is some inspiration for your initial push. A persuasive email idea or content ideas for an article, for example, will fall under this category.

In that case, you can keep asking Bing AI until you get a convincing idea and then take it forward from there. 

Again, Bing AI brings you citations of online sources it leverages to answer your queries. Checking these sources will help you get more information and also validate the information in terms of authenticity.

The Scope of AI in Search

Getting complex questions answered has always been a problem when it comes to online search. Asking complex, lengthier questions to the search engine often ends up in irrelevant results and, sometimes, no results at all.

When the search query is lengthier, the search engine may not be able to fetch answers that exactly match it. After all, it brings you answers that are available across the web. When it thinks that no sources on its database match your query, you end up getting no results. 

Search engines like Google and Bing now bring in AI to solve this problem and help people get answers to complex queries. When the search engine is empowered with human-like capabilities, it will answer more complex questions in a way that humans can easily comprehend.

Final Thoughts

The new Bing search engine and Edge browser come loaded with innovative AI features that can improve online search every step of the way. Things look positive and bright for Bing and the search engine's probability of making a comeback is high, especially with its major competitor Google facing a setback in AI recently. However, again, Bing AI is still in its preview phase with limited access. We'll have to wait and see if it keeps its promises and lives up to expectations. 

So, with AI integration in search still in the initial stage for both Google and Bing, the race is just on and it is too early for judgements. However, given the massive application of AI,  it is clear that AI in search is here to stay and redefine the way online search happens in the days to come. 

As AI is expected to be an undeniable part of online search in the near future, it is essential to build a professional SEO strategy to be quickly discoverable on AI-powered search engines.