Wipro strives to accelerate its growth through digital revenue by eyeing a target of $50 million in automation-only deals. Besides the other contracts that arrive with a digital technology component, the leadership team at Wipro has asked the Wipro HOLMES to bring more and more automation-only deals. The company has enhanced the focus on delivery services lead by technology.

However, Wipro's HOLMES is applied in business operations across 350 of the company's 1,250-odd clients in the present times.

Wipro being one of the largest software services exporter, is putting money significantly in four key areas – Digital, Cloud, Engineering Services and Cyber Security. This emphasis is to drive the next phase of growth.

Other technology-services organisations are increasingly witnessing customers automate their business operations for better efficiency across markets. TCS, Infosys, Cognizant, HCL Technologies and Wipro are seeking for more digital technology-led deals due to slowing down of traditional software services business.

Rajan Kohli, President at Wipro Digital said in an interview that, "As our customers turn to Wipro for help on their digital transformations, we expect automation revenues, as part of digital programs, to grow in line."

He further added, "Digital enterprises are characterized by being experience-led, agile and working at high velocity. To achieve those outcomes, it is necessary to introduce greater levels of automation in a business."

According to the experts, automation is being classified as more AI and intelligence driven technology, rather than being based on rules. They see automation being omnipresent appears in all lines of business across its customers and specifically in areas such as marketing, engineering, security, HR, operations, document processing and more.

The company is aiming to increase the employment of HOLMES. It has implemented solutions for Accounts Payable Auditor Solution for GTAA (Greater Toronto Authority) which is powered by AWS audits vendor patent transaction. This proactively detects process anomalies, identify outliers, and prevent payment leakage.

The company noticed more than 37 percent revenue from digitized technology services in 2019's first quarter. Also the contemporary companies including Infosys, TCS and others are also accelerating revenue from digital faster than their core revenue.