In Metaverse, fashion designers can use AR to create their own virtual 3D models

Digital fashion has gone from an emerging to a niche industry. As technology and knowledge improve, so does the data-backed understanding of what people want to buy and wear virtually. Social media platforms like Facebook, and Instagram have introduced us to the metaverse. Metaverse style is taking shape. As the fashion industry becomes more rooted in the metaverse, and younger generations spend more time shopping, socializing, and playing in Metaverse, it's critical that retail and fashion brands understand how to tap into the opportunities in front of them. Around 8% fashion industry already uses metaverse making up to US $3.736 Billion annual revenue in 2021.

In Metaverse, fashion designers can use augmented reality to create their own virtual 3D models of clothes that can be viewed on smartphones and tablets. Metaverse will allow people to try clothes virtually before they buy them. So, designers and brands must understand how to reach their customer base while mastering digital tools. It's not a limited shopping experience like on an online store. It is possible to virtually see, touch, and experience products as if you're really there. This will allow customers to see how the clothes will look in real life and gives them a chance to try on different outfits by just using the camera on their device.

The metaverse is a decentralized platform of virtual reality that redefines how we use technology, integrating both digital and physical worlds. As fashion immerses itself in the metaverse, it can be separated into two forms: the combination of physical and digital aspects, which is digital fashion that a person can wear by making use of augmented or virtual reality, and fully digital, which is digital fashion that is sold directly to an avatar. And now, video games are where most of these customers are. Collaboration with the gaming industry is essential to fashion houses as it is a huge economic opportunity.

The metaverse will also make it easier for smaller designers to break into the market. Digital clothing is thus making the fashion industry more accessible for sellers and buyers while tackling the urgent need for sustainability. As the metaverse approaches, and the lines between reality and virtual continue to blur, fashion eyes a bright digital future.

Top 3 fashion brands working on Metaverse:

• Ralph Lauren: It is participating in metaverse platform Zepeto and gaming site Roblox, where shoppers can dress their avatars in Ralph Lauren clothing.
• Burberry: It is venturing into the metaverse, intending to give its customers a pleasurable experience that nears that of the real world.
• Balenciaga: It's launching a new business dedicated entirely to the development of products, projects, and experiences designed for the metaverse.