Metaverse is transforming the marketing and advertisement sector from the traditional methods with the integration of virtual reality and augmented reality. It helps to move beyond the conventional ways to attract potential customers to drive substantial profit efficiently and effectively. Metaverse is focused on creating a seamless brand experience with more customer engagement for different target audiences. Marketers and businessmen have realized that the next-gen customers will use Metaverse more to gain their attention. Virtual reality, 3D, and artificial intelligence can drive meaningful and immersive advertisements to the young generation in this new digital ecosystem. Multiple brands have started working on launching their products in Metaverse with strategic collaborations.

There is an ongoing evolution of marketing and advertisement channels with the integration of Metaverse. The new-age digital media is taking over electronic mediums such as smart devices through updated internet connections. It is creating a plethora of opportunities for the marketing department to showcase creativity and innovation in their own way. It is the perfect time to utilize the new digital and interactive space to gain the attention of customers. Metaverse includes restaurants, gaming parlours, fashion shows, events, parties, and many more to put focus on advertisements and marketing strategies. Marketers can also hold grand product launches where digital avatars can interact with each other and pitch some marketing ideas into the advanced digital world.

The Metaverse is set to have flagship stores that will provide opportunities to display and sell products and services in that digital ecosystem. There will be real-life products and services staged as digital ones as exclusive NFTs on shelves. There will be trial rooms for digital avatars to try out clothes and other products efficiently before the final transactions. Marketers are happy with Metaverse because it will consist of a blend of above-the-line and below-the-line marketing strategies including avatar influencers to inspire other players and users to buy any specific model. There are multiple programmatic advertising tools that help to develop seamless and effective solutions for advertising in Metaverse.

Three marketing and advertisement companies working on Metaverse:

• Balenciaga: Balenciaga has launched a Metaverse division with a focus on the development of products, projects, and interactions with a luxury brand will be on Metaverse.
• Nike: Nike has launched its Metaverse presence known as Nikeland which can double the e-commerce level in the new-age digital world. It is working with Roblox for its first VR world and will integrate in-play moments for escalating global sporting events.
• Louis Vuitton: Louis Vuitton has collaborated with Bored Ape Metaverse to offer NFT collections of digital artworks at US$5.