As per recent research, with organizations spend an average of $480,000 on RPA annually

Heavies in technology are engaged in a covert but ferocious conflict. They seek to consolidate the RPA (robotic process automation) sector, which is expanding fast, and the significant investments consumers are making. In the highest tier, firms spend far over $1 million yearly on automation, as per recent research, with organizations spending an average of $480,000 on RPA annually.

With such a large industry and signs that automation will only grow, it's no surprise that companies like Microsoft have entered the ring to compete with longtime market leaders Automation Anywhere, UiPath, and Blue Prism, posing the issue of who will prevail.

Programs for automation have advanced. They have reached a point in their lifespan where size, innovation, cost savings, and increased end-to-end automation are more important than adoption. Companies have come up with a multi-platform strategy where multiple automation tools are employed to harness specific features, use cases, and improved compatibility with business architectures in their pursuit of these prioritized objectives.

Because automation must typically be created from scratch, re-platforming entire automation networks to a new platform are difficult and costly. These difficulties frequently prevent companies from switching. Nevertheless, some providers and solutions can assist and speed up the re-platforming of automation estates onto a new tool, such as Microsoft's Power Automate, which appears to be garnering the majority of interest from potential suitors.

The reason Microsoft's Power Platform, a collection of cutting-edge efficiency-based technologies, and its soon-to-be flagship product Power Automate is receiving so much support is that they speak directly to the concern of its target market: their wallets. Power Automate was a free addition by Microsoft to Windows 10. Scheduling and orchestrating automation are still paid for, but the pricing strategy is rather aggressive, with both per-user and per-flow models, even before you include the additional cost benefits it provides.

Since many businesses already use Microsoft's product line, whether it's Office 365 for business applications or Azure for cloud computing, Power Automate integrates seamlessly with existing enterprise architecture, enabling businesses to automate more business processes with less effort and higher quality. The UX and UI of Power Automate differ from those of its highly technical and intricately designed rivals, which required specialized technical resources to create even the most basic automated activities. Microsoft will keep working to make automation more approachable for the typical business user to fulfill the promise of "citizen developers" by providing a user-friendly drag-and-drop interface.

Automation Anywhere, a stalwart in the RPA industry, is hot in Microsoft's footsteps.

Automation Anywhere has historically controlled a significant portion of the RPA industry. It has now created the first cloud-native platform in the sector, providing the features that both its clients and the sector at large felt were lacking in its flagship and legacy services.

In comparison to Microsoft Power Automate, Automation Any where's Automation 360 platform offers more than 1,000 pre-built automation, but it also forces potential customers to make difficult decisions. Cloud-native Automation 360 presents a difficult choice for CIOs comparing the two established leaders due to its lower cost of ownership due to its cloud infrastructure, built-in machine learning and AI, very intuitive UX, better security, flexibility, and scalability, and a massive change from UI-centric to API-centric automation.