Artificial Intelligence

WeArisma Introduces AI-Powered Visual Search Solution

WeArisma unveils AI visual search technology for innovations in marketing strategies

Sumedha Sen

WeArisma has made a significant advancement in the realm of technology by introducing an AI-powered visual search solution.

This AI-powered visual search technology has been developed to open up unparalleled search opportunities and enhance creativity and effectiveness in marketing strategies.

The AI visual search solution has various uses with the aim of improving brand interaction and gaining the trust of consumers.

This cutting-edge software is poised to revolutionize how companies interact with prestigious figures and develop advertising plans that connect with their intended customers.

This AI tool is especially helpful for pinpointing individuals who are marking significant events in their lives, making sure there are varied and welcoming influencer groups, and discovering chances for effective partnerships across different brands.

WeArisma CEO and founder Jenny Tsai stated, “Integrating AI into marketing strategies allows marketers to work with high-performing influential sources that may otherwise be overlooked. But this is just the start, as we are working on industry-first solutions that continue to push the boundaries. The launch of the AI-powered visual search solution takes things to the next level by unleashing ​​unprecedented creativity and precision in strategy creation.”

AI-powered visual search solution by WeArisma showcases the dedication of the organization to creativity and its insight into the marketing technology sector.

As companies aim to establish direct connections via impactful channels on social media, WeArisma emerges as a leader in AI advancement, providing resources that are not just efficient but also crucial in today's digital age.

AI visual search technology identifies key trendsetters whose followers match the target market of brands and possible collaboration partners, helping to foster effective partnerships that enhance exposure and generate synergies that increase the impact of the brand's presence in important market groups.

Notably, driven by WeArisma's unmatched worldwide earned media information, the smart AI technology goes further than basic keyword searches by using visual analysis to examine the content of key sources. This allows it to pinpoint highlighted content, characteristics, individuals, text within images, and more.

Brands can utilize AI-powered visual search solutions to collaborate with influencers during major life events, like becoming parents or planning a wedding, to start real interactions.

Jenny Tsai also stated​​​, “It is essential that marketers are exploring the capabilities and developments of AI as it is truly changing the marketing landscape. Google’s recent announcement, for example, on how Generative AI will be used in the search is set to change how the entire internet operates and will also present brand discoverability challenges, with analysts predicting a decrease in direct traffic to websites by up to 40%.”

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