The future of gaming in Las Vegas looks like it has already arrived. Did you know that many hotels that have casinos have already implemented artificial intelligence (AI)? It is there already and the word on the strip is that it will be implemented across most of the resort locations in the next few years.

One of the first things that a guest will notice at a resort is how AI can enhance their stay as well as the experience they have on the casino floor. Las Vegas is not the only place where AI is being used to enhance hotel experiences. A number of other resorts in the United States have implemented it in their hotels.

Ivy at Caesars

If you are a guest at one of the Caesars Entertainment locations then you may have already come across their AI in action. They call it "Ivy" and it is a virtual concierge that provides answers to questions that guests have. Instead of going to the front desk of the hotel, a guest can send Ivy a text message to do the following:

• Get recommendations for entertainment and food
• Make requests to housekeeping
• Make reservations for dinner
• Ask about when the pool is open
• Ask other frequently asked questions such as the password for the hotel Wi-Fi

Ivy has been around since 2016 in Las Vegas. You will find it at all Caesar resorts with the exception of Rio. If you have a more complex question to ask then you can still go to the front desk and ask for help.

The Ivy AI program is entirely optional for guests. When they check in a hotel the staff will tell them about the benefits of Ivy such as getting immediate answers to questions without the need to visit the front desk. They can opt out of using IVY by just sending a text message with the word "STOP".

Some guests actually think that Ivy is really a person and quite a few of them go to the front desk and ask to see her in person so that they can thank her for her efficiency and support. This is when you know that AI is really doing what it should.

The Use of AI in Online Casinos

Some online casinos, including new online casinos, are using AI for a number of applications. One of the things that these online casinos are doing with AI is to analyze the behavior of their players. The AI is used to collect player data and uses sophisticated algorithms to identify why players prefer a particular game.

The online casino market is very competitive right now, and the use of AI can help operators to attract more new players as well as to retain existing players. One of the ways that AI can help is to provide players with tailored promotions and gaming experiences.

Plans are already in place to improve the chatbots used by online casinos. The operators want to introduce a more intelligent chatbot that will help players with the majority of their questions and feel that AI is the best way to do this.

Another area where AI can work well for online casinos is in the early identification of gambling addiction. Here the AI will analyze player data to look for gambling addiction signs. One example of this could be the increase in credit for a player that is betting continuously.

Facial Recognition in Las Vegas

Resorts in Las Vegas are now using facial recognition as a way of tailoring the services that they offer guests based on their habits. This includes the games that guests play in the casino, other spending habits, when and where they dine each day, and more.

Using this AI technology, employees at the resort can easily identify where a guest is located and then offer them a specific meal for example. In the old days when the guest numbers were a lot smaller, hotel employees got to know their guests by sight. Now with much larger guest numbers, they can use AI to provide a more personal service.

Slots are always popular in casinos and work is going ahead to use facial recognition to make suggestions of similar slot machines that the gambler may want to play. The AI chooses the other slot machines based on the gambling habits of the players.

Facial recognition has been around in Las Vegas since 2018. In the beginning, facial recognition helped the security of a hotel-casino to identify individuals from photographs that were stored in a database. Problem gamblers are an issue for all Las Vegas casinos and the combination of Ai and facial recognition can help with this.

Some of the Las Vegas casinos are interested in the use of AI technology to help them to optimize their floor layouts. AI can help a casino make important decisions based on the games played the most and the flow of human traffic around their floors.

Conclusion

Both offline and online casinos want to implement AI because of its proactive rather than reactive abilities. This provides many opportunities for the hotel-casinos of Las Vegas to offer truly personalized services to their guests. As a result, you can expect to see AI used in a lot more Las Vegas resorts in the future.