Success in creating AI would be the biggest event in human history. Unfortunately, it might also be the last, unless we learn how to avoid the risks. Stephen Hawking. With increased awareness about the transformative intensity of AI, the adoption of AI is presently being seen across numerous enterprises.  This is expected to be the next most prominent change in the world. This progression can improve the performance of the machines and help them to make informed choices. Though some people are sceptical about this technology, advancement is slowly rising.

The impact of this machine intelligence is seen in various industries. It has enhanced the role of machines in the consumer's life. It has helped them to lead a secure, comfortable and better way of life. The technology is implemented in different segments to improve the consumer experience. The consumer electronics industry has been an inevitable segment of our lives. This is inclusive of smartphones, games consoles, cameras, entertainment system, car accessories, etc. The application of AI into the industry of consumer electronics opens up many growth avenues and opportunities. For attracting the ever-evolving customers, the manufacturers are adopting the latest groundbreaking technologies, which specifically appeal to the customers and cater to their needs and requirements. The role of these devices is felt and need no explanation. AI technology is slowly infused into these devices and machines. Here are few notable Artificial Intelligence trends that are reinventing the Consumer Electronics segment.

Intelligent Homes

Artificial Intelligence has provided the opportunity to control household appliances with ease. These devices can manage the performance of the various devices through voice recognition or smartphones. They can adjust the temperature and other factors using their smart sense technology. Major companies have launched products that are well perceived by consumers.

Independent Vehicles

Self-driven cars are no longer a distant dream. The latest vehicles are sleeker and smarter to provide a better travel experience. Leading automobile companies have taken this progression to the next level through self-driven vehicles. They can analyse the situation and make ideal decisions to navigate the vehicle.

Enhanced Entertainment system

Various movie and music applications provide the daily dose of entertainment to the consumers. Some of these software has utilised the AI technology to understand customer preference. This aids it to segregate and provide a suggestion based on this need. The advancement is also used to analyse the music notes and to improve the styles.

Mobile Assistant

We spend a significant amount of time speaking and connecting with the world through the phone. This connectivity would be further enhanced through the mobile assistant. High ends phones currently contain this technology. The phone responds and reacts to the voice of the owner.

Advancement in Marketing Strategies

All companies strive hard to overcome a primary challenge. They attempt to understand customer perception and expectation. AI has the ideal solution for this issue by monitoring consumer behaviour and creating customised campaigns to match them. This is also inclusive of programmed machines which can support the customer queries and doubts. There are considerable advancements in this field that has helped companies to enhance their brand visibility.

Health and Wellness Devices

Smart watches are highly effective in tracking the movement and other vital statistics of the individuals. The latest devices do not just track the data but also can take the necessary steps in case of emergencies.

These advancements are just the tip of the iceberg. The experts are doing continuous analysis on the segment to improve their utility in different mediums. Various processes are still in the testing phase. Multiple concepts are yet to be developed. Some technologies are already implemented in real-life applications. This has garnered a significant response from the consumers. This progression can pave the way for more diversification in all the industry. This helps the companies to reduce their production cost, understand consumer expectations and build more effective marketing strategies. It also enhances the lifestyle of consumers through the development of advanced devices and consumer electronics.

Author: Mr Rohit Sahni Director WK Life

WK Life, a lifestyle & electronic gadgets brand based out of Hong Kong. WK Life is the first company that has successfully combined telecom and electronics industry to create an umbrella lifestyle brand. It has become a well-known and established name with 1000+ stores, 18 factories, 75 patented designs in over 60 nations with more than 4000 employees.