Artificial intelligence is the current trend that can be leveraged to scale up businesses

Artificial intelligence is an on-demand technology that is booming like never before. And so many big tech companies are adopting and using it in various modes to provide their users with great products and services. Affectiva is one such company that is based in Boston that builds artificial intelligence which is capable of understanding human emotions, activities, cognitive states, and objects people use, by analysing facial and vocal expressions. The company was spun out of MIT Media Lab and created the new technology category of artificial emotional intelligence.

Affectiva builds its artificial intelligence with various other technologies such as deep learning, speech analytics, computer vision, and other large amounts of data that have been collected in real-world scenarios. In this case, artificial intelligence uses an optical sensor like a webcam or smartphone camera to identify a human face in real-time. And these facial expressions such as anger, disgust, fear, joy, sadness, and surprise are then mapped back to emotions.

Affectiva uses a clear monetization strategy to leverage both existing and new opportunities it offers SaaS services to current customer groups (advertisers and OEMs) and SDKs (software development kits) that allow developers to build new applications that leverage Affectiva's core technology now through iMotions.

While coming to automotive, Affectiva has developed an In-Cabin Sensing (ICS) that understands emotions within a vehicle, in real-time. This application can support the safety of passengers by detecting driver impairment. These ways Affectiva is using artificial intelligence in coming up with better products and services for its clients.