Artificial Intelligence

How Artificial Intelligence Streamlines and Improves the Online Dating Experience

Market Trends

Artificial intelligence can probably find the perfect love match for you

Online dating through dating apps is fast becoming one of the most efficient and effective ways to meet new people. Whether you're seeking love, fun, or adventure, a variety of different apps throughout the world are connecting people to help them achieve their relationship goals. 

Artificial intelligence can play an integral part in the online dating experience by collecting your data and customizing your experience. You might have a renewed sense of appreciation for technology when you learn just how helpful AI can be. 

Assists With Providing Relevant Matches

It may seem like the profiles you see on dating apps are completely random or based on your provided location. While your current and home locations do contribute to the selection of profiles you're shown, machine learning algorithms also play a part. 

This innovative technology learns from your profile data and swiping choices to refine your potential date options. Rather than being shown a random selection of suitors, you're shown those that algorithms deem more matched to your interests and behavior. 

Filters Your Messages

It might seem like a breach of privacy to have artificial intelligence screening your messages, but it actually might be doing you a favor. As millions of people begin using dating apps, unsolicited content has become a significant problem. People have experienced online stalking, abuse, and unsolicited pictures. AI has been a game-changer in filtering out this content and giving users the choice to view it or not.  

For example, Bumble introduced a safety feature called Private Detector with AI that detects unsought pictures and allows users to decide if they wish to open them. According to some reports, this feature is 98% accurate. Essentially, the goal with AI in this respect is to make sure all users are only seeing and receiving the content they want to be delivered to them. 

Creates a Safer Online Platform

Safety is a crucial consideration in the dating scene, regardless of whether you're dating online or in person. While artificial intelligence is of little use for secure in-person dating, it's proving practical in a number of online dating platforms' safety and security measures. 

AI can detect and ban scammers, minimize how much spam content people receive, and even exert some control over the photos users upload. When you add a picture to your profile, it can determine that the photo is real, current, of you, and not overly edited to mislead prospective partners. Some AI security measures are also so advanced that they can pick up fake accounts to potentially save people from a considerable amount of unnecessary heartache. 

Promotes In-Person Meetings

Hinge promotes itself as an app that's designed to be deleted. When you begin chatting with someone on this platform and other dating apps, the whole idea is to get off the app, meet in person, and see where your interactions take you. 

However, some people need additional encouragement to move their communications into the real world, and you can rest assured that AI is there to provide those hints. Many platforms offer ideas for what to do when you meet in person and send prompts as gentle reminders about how fun it can be to meet new people. 

Encourages Better Dating Experiences

Almost half of Americans say that dating is much harder than it used to be, which may be surprising for those who have had success meeting the loves of their lives on dating apps. Realizing that not everyone has had an ideal experience, some app creators are utilizing neuro-linguistic programming to improve potential dating experiences. 

Some apps, like Mei Messaging App and Crush, will analyze the contents of messages to help potential couples plan dates, while Loveflutter will use the same information to provide meeting place suggestions and calculate compatibility. 

Suggests Profile Changes

Even the most skilled writers have trouble writing about themselves. That task can be even more challenging when you're trying to make yourself sound desirable to prospective dates in your dating bio. 

Not all is lost if you haven't created a winning profile the first time around. Some dating apps are relying on AI to scan your profile and offer suggestions to help make yourself more appealing to other people. 

Some of the most common suggestions relate to the choice of profile picture, such as having too many people in a photo or not clearly showing your face. The app may also recommend including more relevant information about yourself, such as your hobbies, career, pets, and favorite foods. 

You might assume that you're in complete control of your online dating experience, but artificial intelligence is holding some of the cards. The next time you swipe right on a potential new love interest, you might just wonder whether it was you or technology that brought you together.

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