In today's time, technology has led to a diverse change in the world from how we live to our way of communication. Artificial Intelligence (AI) is one of them which has improved the efficiency in our lives that many of us didn't even notice.

With the emergence of this era where unique and real storytelling is valued more than ever, AI can be a powerful tool for publishers, brands and anyone else who aims to create engaging content in a sustainable, consistent and scalable way.

Earlier there was a big question mark whether a computer can write a great novel or a script for a movie? However, AI is manna from heaven for sci-fi writers. There is a sentient computer called Heuristically Programmed Algorithmic Computer (HAL) wreak quiet havoc in 2001: A space odyssey. We've also watched a robot girl's will to survive in 2015's Ex Machina. Most recently we have seen an AI-meets-the-wild-west scenario in TV series Westworld. AI is spreading into every corner of human existence. So, it should come as no surprise that it's helping authors, journalists and writers to create in ever more inventive ways.

AI is Gradually Transforming Content Creation

In the early days, AI was perceived by many as a complex technology. Because of its highly technical nature, developers and engineers were among the few who fully understood how to use AI and how it could be applied in the real world. Everyday AI is gaining traction in content creation processes as creators have become more savvy and open-minded about how this technology. This helps them tell great stories by turning text into video. By recognize the benefits of leveraging AI for video creation, companies can produce video at the same pace as editorial content. Beyond text-to-video, it has been observed that a lot of AI technologies are already used in data-rich domains like weather, sports, and finance.

Performing Sentiment Analysis

Anyone with basic knowledge of plot structure can easily predict the ending of the most of the movies. Armed with these commonly used structures, can a computer be taught how to construct stories and scripts? That's the question behind the work of the Computation Story Lab at the University of Vermont, where researchers are analyzing novels to identify the building blocks of all stories.

Emotional Arcs  

As with most recent advances in AI, this one is down to surges in both big data and computer processing power.

"By classifying the emotional arcs for a filtered subset of 1,327 stories from Project Gutenberg's fiction collection, we find a set of six core emotional arcs which form the essential building blocks of complex emotional trajectories," say the authors of the emotional arcs of stories are dominated by six basic shapes.

AI Complements Without Replacing

AI carries a negative stigma that's it's going to replace humans altogether. However, it's changing the way content creators work and for the better. Without disputing the notion that AI reduces or eliminates many everyday tasks, it's important to understand it from a more positive point of view. It is making workflows more efficient and helping to drive new media formats.

Conclusion: Everything is Awesome

The computerized storyteller needs a lot of work in determining how specific or generalized its stories should be. For example, during the initial tests, "it just said everything was awesome all the time- all the people had a great time; everybody had an awesome time; it was a great day," said senior author Margaret Mitchell, a computer scientist at Microsoft Research. Now maybe that's true, but we also want the system to focus on what's salient. It can help people automatically generate tales for slideshows of the image they upload on social media. That's the power of AI.