For those who were growing increasingly concerned with privacy issues in digital photography, Google Photos recently declared it would begin labelling the images and videos edited with AI. This feature, which is expected to be implemented soon, is designed to let the user know whether an image may have been altered using artificial intelligence tools, as specified by the International Press Telecommunications Council (IPTC).

The labels will be embedded into the data of photos which have been edited using the Google feature called Google Photos, to indicate the usage of AI brightly. This metadata will remain intact even if some parts of the image are cropped or prevent the photo from blurring. Therefore, it is also important to point out that making a copy of the edited image will create a new Exchangeable Image File Format (EXIF) file will be generated, potentially losing the original metadata.

According to Google, the labels will specifically identify images enhanced using its built-in AI features, such as Magic Editor and Magic Eraser. The labels will also indicate if an image has been created using multiple photos through non-generative tools. This is particularly relevant for Pixel device features like Best Take and Add Me, which allow for sophisticated editing without employing generative AI.

Users will find the new AI labels visible in the Photos app under a section titled “AI Info,” located at the bottom of the file information page. This section will not only highlight whether generative AI was involved but also credit the specific tool used for the edits. This move aligns with Google's commitment to transparency and user awareness, allowing individuals to understand the extent of AI's influence on their images.

While Google has not clarified whether images edited with third-party AI tools will receive similar labelling, the initiative marks a significant step toward fostering digital integrity in an era where image manipulation is prevalent. By implementing these labels, Google Photos is setting a new standard for transparency in photo editing, encouraging users to think critically about the authenticity of the images they encounter. 

As this feature rolls out, it will undoubtedly reshape how users perceive and interact with digitally edited images, promoting a more informed and responsible approach to photo sharing and consumption.