Artificial Intelligence

5 Incredible AI Features of YouTube

Amazing AI-powered features in YouTube: Video chaptering, AI for content creators, and more

Samradni

YouTube is the most popular video-sharing site in the world, and It is a strong contender for millions of dollars. One of the major factors contributing to its popularity is artificial intelligence. 

However, as some may expect, these features do not come across as robotic; they are subtle extensions of the website's interface to improve user experience. This article presents five of the most amazing features of YouTube that artificial intelligence powers and that you probably benefit from without being aware of it. These are:

Personalised Recommendations

Where do you begin when you receive the self-learned view recommendations targeted at you? For several suggestions, YouTube takes the time to learn more about who you are, including the videos you've previously watched, your previous searches, and information about your rival in the form of likes, to mention just a few. 

According to statistics, this AI recommendation system created by YouTube 

accounts for 70% of the time spent on this platform. Playing is an excellent learning option, trust me. 

The AI remembers its interactions with the viewers and modifies recommendations so that viewers are always exposed to fresh videos that keep you engaged even when they least expect it. The result? It is possible to look forward to numerous hours of videos tumbling over one another simply because smart algorithms have worked and continue to work in the background.

Smart Captioning and Subtitles

Yet another genius feature YouTube provides is the ability to add captions automatically. This AI system generates subtitles on videos so that people who cannot hear them or who are watching the video in a different language are not disadvantaged. 

Although this tool was anything but accurate initially, improvement has pruned its accuracy to quite an impressive level over time. Millions of people across the globe now access videos thanks to YouTube's AI, which constantly improves comprehension and writing video content. As of 2021, YouTube announced that they have provided 13 languages for using automated captions, meaning the platform has become more accommodating and accessible globally.

Content Moderation and Filtering

There are tons of new videos on YouTube, 500 hours of videos to be exact, uploaded every second. Therefore, YouTube has heavily deployed artificial intelligence to control content.

AI is also involved in content moderation, which involves reporting violent depictions, 

including language, graphics, etc. However, flagging does not end with pinpointing the controversy; AI then gets rid of unwanted content without allowing it anywhere near the user's feed. 

Video Chaptering

The latest addition to AI improvements on YouTube is a feature known as video chaptering. This feature is intended to relieve viewers of having to watch long videos back to back, as it provides sections that can be easily browsed. 

Content Creation Assistance

Even with AI enhancing the experience of watching content on YouTube, one of the platforms growing in popularity, it also assists the content creators themselves.

To illustrate, the platform uses algorithms that consider the most interesting topics for attention when choosing the title and thumbnail of the video. Creators take advantage of these intelligent props and optimize the visibility of their content. 

Conclusion

These AI features of YouTube improve the experience and allow the platform to become more developed and streamlined for users and creators. Even without awareness, everyone reaps the benefits of AI's impact to some degree, allowing YouTube to remain a very active platform.

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