Artificial intelligence has opened up a myriad of opportunities in almost every field, and social media is no different. In this ever-evolving ecosystem of social media platforms, it has become quite challenging for brands to gather authentic data and build creative campaigns that will attract their target audience to their services. Recently, the industry has witnessed mass digital transformation initiatives with the adoption of AI and machine learning to accelerate the growth of businesses and boost customer satisfaction. The technology has the potential to transform how brands market across social media platforms such as Facebook, Instagram, and Twitter. AI enables social media marketers to get to know their audience and understand their preferences, it also enables them to target their ads in a better way as well as create trending, creative content. The need for AI in business has exceeded to a great extent. In this article, we have listed some of the top ways in which leaders can use AI in social media marketing to promote their businesses.
The first step to promoting a service or product is to find out how to understand the background of the customers, their needs and wants, and what exactly are they looking for. The combination of AI and machine learning can help leaders gather such essential data and get more accurate results to build their social media campaigns.
AI can help businesses create innovative content for social media and also help them manage distribution and targeting in an effective way. Advertisement and marketing professionals can use various AI-driven tools to recognize the content and generate relatable social media posts for the audiences.
It is a known fact that using more videos and images in a campaign or a social media post will attract more audience than the usual ones. Hence, marketers can make use of the visual intelligence yielded by AI marketing tools, analyze the trends, and create better-converting content. They can also refuel their content based on the accurate data gathered and maximize their brand's engagement, reach, and growth on social media.
Startups and most modern businesses generally depend on social media platforms to enhance their brand visibility and create awareness about their products and services. So, marketers have to constantly keep in mind the latest trends and updates that they receive on each platform while consistently posting good quality content. While this might get challenging at times, the integration of AI-based social media management tools can automate this task and also enhance their influence by working toward highlighting the brand's creativity.
It might not always be enough to understand who the real competitors are. So, to gain an edge over the competitors, marketers can use AI to analyze social media strategies, inspect what the competitors are doing, find out how to do it better than them. Companies can also avoid the hazards that their competitors have encountered by analyzing these content marketing mistakes.
Artificial intelligence and augmented reality are two of the most crucial technologies that can increase business sales. With AR, marketing professionals can offer virtual try-on experiences to customers on social media platforms. Companies like Facebook and Instagram are already working on adding try-on features to make shopping on social media even more lucrative.
AI-driven social media content scheduling and publishing tools allow users to plan and create the content in advance and schedule them for publishing later on. Social media marketing managers tend to handle multiple social media accounts. Hence, using an automated and advanced content scheduling and publishing tool can help them in varied ways. These tools will allow the users to add photos, tags, captions, and publish posts on time.
Humans have always liked recommendations, product reviews, and analysis from influencers who are authentic to them. Partnering with the right influencers has always been profitable for companies. But these campaigns can be even more successful if the services are promoted by AI influencers. AI influencers automatically understand the needs of the companies, what the competitors are doing, and how it can improve the company's brand awareness.
More followers mean more revenue, but it also means spending even more time to get their attention. High-performing customer support and personalized customer experiences are some of the major benefits that marketers can leverage for their brands with the help of artificial intelligence. Integrating AI-powered chatbots might be the perfect choice to enhance personalization in business processes and attract more audiences.
Most social media platforms, including Facebook and Instagram, provide their own analytics to help track user engagement and identify their top-performing posts and hashtags. Marketers can use such tools to identify the times the audience was most active on the platform and who engages with the content the most. Such artificial intelligence-powered tools would enable the marketers to understand the mistakes and failed attempts from the last marketing efforts and offer a change of course for the next one.