Elon Musk has unveiled a new "X" logo to replace Twitter's famous blue bird and updated its Android app

Today, Twitter updated its Android app, replacing the iconic bird logo with its new X logo, the latest step in its ongoing rebranding efforts. The company also updated its app listing on the Google Play Store to reflect the new branding with screenshots of the app with black backgrounds and the X logo. "The X app is the trusted digital town square for everyone," the app's description reads. The company also mentioned that users are able to upload and watch videos up to 3 hours long in the app details. However, the Twitter Blue support page says that subscribers can upload videos up to 2 hours long.

How and when did it start?

On Monday, Elon Musk rebranded Twitter to X and introduced a new logo for the social media site. The alphabet was stylized in black-and-white versions of the letters. Owners of trademarks, which protect items such as brand names, logos, and slogans used to identify the origin of goods. If other brands cause customer confusion, their owners can sue for infringement. The remedies vary from monetary damages to the prohibition of usage.

First, users already accustomed to the Twitter moniker may need help to adjust initially and may be reluctant to utilize the platform. As a result, Twitter can see a decline in user engagement and revenue.

Second, the rebranding might represent Elon Musk's attempt to strengthen his tech hegemony by boosting the company's social media presence. Increased government regulation and antitrust watchdog scrutiny may result from this.

Thirdly, the rebranding may set off a trend in the tech sector, leading to other businesses changing their logos to stay current with fashions and stand out in the congested social networking space.