Social media marketing is probably one of the most widely used marketing strategies employed by the business to reach out to the maximum. No matter how good your social media content is, you'll not be successful in growing your customer base if you aren't able to understand the data behind it. This is where social media analytics tools come handy. With these tools in place, you'll be able to increase traffic for your website, come up with ways to boost brand awareness and improve customer loyalty to name a few. There are many such tools available and we have made it easy for you by bringing the best ones in one place. Read on to find out the 10 best social media analytics tools.

1. HubSpot: This analytics tools helps you to view and compare your performance across different platforms. You are in a position to understand how your target audience looks at your business and content.

2. Buffer Analyze: If your company's online presence has not fetched you the reach that you anticipated, then this tool might help you get through this. This tool helps you make better decisions about all your social media. You get analytics for your Instagram stories, get recommendations for posting, etc. Though this isn't a free tool, investing in it is worth it all.

3. Keyhole: Keyhole gives you a clearer picture of what your customers feel about you. This is done by providing you with the percentage of positive and negative sentiments of your followers. It also gives information about when your users are the most active so that you can engage with them more often. Additionally, this is a user-friendly tool.

4. Oktopost: If you are a B2B brand and want to monitor and measure your social media activities from a single platform, then this is the tool to go for. You can also integrate Google Analytics to get deeper insights. Not many know this, but Oktopost has recently partnered with Keyhole. This brings in features like advanced social listening capabilities, in-depth research, etc.

5. Falcon.io: One of the best social media analytics tools for Facebook, Twitter, LinkedIn, and Instagram that provides information pertaining to analytics and community engagement capabilities has to be Falcon.io. One can create an overview of cross-platform metrics and KPIs to identify which among all the strategies employed are working best.

6. ActiveCampaign: Email marketing has not gone out of style yet and if you rely on this strategy to increase your customer base then this social media analytics tool has got you covered. Additionally, it includes reporting feature as well. With this tool in place, you can connect Facebook, Twitter, Digg, etc. to gather insights pertaining to performance.

7. TapInfluence: If you are in search of a tool that specifically revolves around influencer campaigns, then there's no better alternative than Be its reach, engagement rate, or the potential price tag, this social media analytics tool has got it all. Well, there's more to it – this tool also measures the performance of overall campaigns against industry benchmarks.

8. Brandwatch: The name itself talks volumes about what it's aimed at. Here, you get in-depth insights into what your target customers are thinking at any instant.

9. Meltwater: In addition to being one of the best tools that focus on brand engagement, this tool tells you what is being said about you and your industry online. This analytics tools turns out to be among the best in the market to connect with influencers.

10. Google Analytics: This tool needs no special mention here for we know how common and famous this is. However, this is just not a social media analytics tool. This can be used to measure social ROI as well.

With these social media analytics tools, you can surely climb up the ladder in terms of business growth as you are in a position to understand what your customers feel about you. This thereby helps you make better decisions taking your business to a different altogether. Also, a point worth noting is that no matter what kind of tools you use, invest more into data.