AI to Beautify Cosmetics Industry! Time to Get a Facelift

The beauty and personal care industry has made out revolutionary transformation with the help of Artificial Intelligence. Artificial intelligence is giving the beauty industry a makeover, as it is being applied to everything from research & development to supply chain management to help beauty brands and retailers increase revenues and cut costs.

In the coming years, AI and virtual reality have been contributing to an additional extent to the beauty industry. More likely in many other industries, AI is revolutionizing beauty products and how they are conceptualized, created, and sold. Based on experts' predictions Global Artificial Intelligence (AI) in the beauty and cosmetics market has been evaluated at US$ 2.70 Billion in 2021, and it is valued to extend to US$ 13.34 billion by 2030. AI algorithms are being used by professionals to understand and analyze customer feedback. With artificial intelligence algorithms, beauty company interprets customer queries, reviews, comments, and feedback on a company website, social media channels, and other online platforms. AI can also figure out and evaluate questionnaires and feedback forms being responded to by customers online or offline.

The beauty and personal care industry, to a great extent, is galvanized by usage and customer preferences so the feedback from the customers about the key product assists businesses to create & come up with developing more products that customers will most likely prefer to buy. AI algorithms are smart enough to behave without human intervention with a wide range of applications – from AR filters in Instagram and Snapchat to self-driven cars and voice assistants. For example, Avon, a putative beauty brand mentioned that the True 5-in-1 Lash Genius Mascara has been developed based on actual consumer feedback. With the use of machine learning and artificial intelligence they read, filter, process & rank thousands of online consumer comments to examine the elite features they covet in a mascara. By going with the complete overview of customer gathered intelligence, this unique product has been developed for customer satisfaction to a large extent.

Artificial intelligence (AI) has been purely integrated into our blood through various sectors and now the beauty industry is not an exception. The use of AI-augmented reality (AR), virtual reality (VR), as well as complex beauty devices, has revolutionized the way consumers perceive, apply, and select beauty products. With AI virtual images can be laid over actual images in real-time and based on this concept many reputed beauty brands are bringing to the front, AR-powered 'virtual mirrors' that make consumers feel the cosmetic products in real-time. Modiface presented by L'Oréal is an excellent example of VR mirrors, which has pioneered the AR-powered makeup try-on in the market. Modiface uses Artificial intelligence algorithms to identify the user's face with the help of a camera by focal points and map the face. After that use Augmented Reality (AR) to adjust images of makeup according to the terms obtained and overlaid over the features on the face giving consumers a virtual feel of what they'd look like wearing the product. Furthermore, in the era of online retail, it facilitates companies to maintain a similar personalized level of service which previously required a physical interaction with a beauty consultant. Customers are getting new experiences in the shade of technology, both in terms of beauty product features as well as purchasing process.

The beauty industry is among one of the most competitive sectors, where consumers are always looking out for new products and have low brand loyalty. Every customer is unique and carries different sizes. Customers hold a personalized beauty regime they follow and search for. Beauty tech has addressed this issue as well, as it heightens consumer engagement through enhanced personalized offerings, which has now turned into a trend that has been driving the beauty industry for a few years now. This personalization has also increased purchasing confidence which in turn helps brands drive conversion and brand loyalty.

Artificial intelligence could be useful in many other areas like peripheral nerve and hand surgery, burn surgery, aesthetic surgery, and craniofacial surgery. For peripheral nerve and hand surgery, AI can estimate the success rate of engineered nerve grafts and assist to develop automated controllers for the neuro-prostheses suffering patients. For burn surgery, AI is already in existence to estimate the healing probability of burn victims and evaluate the depth of burns. Many advance developments occurred in this space to understand burn victim vulnerabilities and suggest resuscitation measures. For aesthetic surgery, AI can create real-time simulations to predict the result of reconstructive breast surgery or facial surgeries. For craniofacial surgery, AI is already implemented for the automatic diagnosis of growth defects in the skulls of infants. Multiple pieces of research are being conducted in this beauty industry to determine even if AI can identify responsible genes for palate and cleft lip.

Recent Data says $20 billion is the estimated value of the current beauty industry, and the increase rate is around 3 percent annually. Artificial intelligence identifies crucial parameters for assessing success in the beauty industry. In the coming years, we can witness much more development in the industry with AI.