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The demand for AI-powered chatbots keeps growing by the minute. Currently, 1.4 billion people use chatbots, and 60% of millennials use them to purchase products online.
The prominence of AI-powered chatbots is based on the immense benefits they offer to customers and businesses. Data shows that 55% of businesses that use AI-powered chatbots generate higher quality leads, and 87.2% of customers have positive experiences with chatbots.
AI-powered chatbots streamline your marketing activities, boost your productivity, help you satisfy your customers better, among other benefits.
In this article, we will discuss the top reasons to introduce AI-powered chatbots into your marketing strategy for the best outcomes.
But first, let's discuss what AI-powered chatbots are.
AI-powered chatbots are customer service tools that enable your customers to ask and receive feedback from an artificially intelligent bot.
They replace virtual customer representatives and are always available to respond to your consumers' questions, show them where to locate specific goods and services, make payments, and engage your customers while you are away.
They're integrated into your website, mobile apps, social media platforms, and most digital platforms where your customers are.
If you are looking to boost your marketing results, using AI-powered chatbots is the best way to make this happen. Let's find out the top reasons to start using AI-powered chatbots for your marketing game below.
In today's digital world, your customers are looking for brands with a reputation for quick and reliable customer support systems.
If they have a question, they want the answer as soon as possible; 82% of customers say they expect an immediate response from brands on sales and marketing questions.
While you can't sit around all day to respond to your customers' questions, you can adopt AI-powered chatbots to respond to your customers immediately and at any time of the day. As a result, they will enjoy consistent customer support, which in return leads to a pleasant customer experience.
A good customer experience leads to positive recommendations by your customers. 38% of customers who have good experiences with brands often recommend the company. Doing this boosts your company's brand awareness, which boosts your marketing efforts and increases your sales.
You can also conduct a brand awareness survey and use AI-powered chatbots to ask your customers brand awareness questions. This will give insight into how much your customers know your brand and the impression they have about your brand from the customers' perspective.
You will also figure out the areas you need to improve your brand awareness and boost a positive brand representation.
Your marketing system as a business has different categories, from sales to customer service, to social media, shopping, and more.
While it may be difficult to catch up if you engage with your customers in these categories by yourself, you can use AI-powered chatbots to streamline the processes and boost your efficiency.
In customer service, they help your customers overcome any challenge they may have and get answers to the questions they need. It's useful for several customer service requests on your social media platforms, such as Facebook, Instagram, or Tiktok.
For sales, they automate your lead generation process, set appointments for consultations, and provide quick answers to your customers' sales questions. They also attract more customers to your sales funnel and save your sales team tons of time and effort.
For shopping, they provide an in-app shopping experience that enables your customers to explore different products, order, and shop directly.
In addition, when you program your chatbots on your social media platforms to answer your customers' FAQs, you foster a smooth interaction system, boost your chances of turning your audience to customers, and increase your customer retention rate.
They also go a long way to boost your authority online, brand presence, and engagement rate. If you are looking for more ideas to grow and reach your audience on social media, UNUM shares some of the best practices.
Conversational marketing is crucial to engage and interact with your customers successfully, and if you want to improve the way you communicate with your customers, you should consider adopting AI-powered chatbots.
Conversations are two-sided, so when your customers reach out to you, they expect a two-way form of communication that is instant and engaging.
Chatbots allow you to provide immediate, one-on-one interaction with your customers. This makes them effective at promoting a conversational marketing system that leads to higher engagement, improved customer experience, and increased sales.
AI-powered chatbots gather your customers' individual data to provide personalized experiences when they visit your website, use your mobile app, or reach out to you on social media.
They gather accurate data that provides you with insights about your customer's common challenges, needs, and pain points, so you can provide a seamless experience for them.
With AI-powered chatbots, you can improve the communication process and provide answers based on your customer's individual preferences, interests, and needs.
These personalized experiences allow you to meet your customers' expectations, increase your sales and boost their loyalty.
Based on data trends, 66% of customers expect personalized experiences, 80% are more likely to buy from brands that provide customized experiences, and 70% are likely to become loyal to brands that provide customized experiences.
Lead generation is critical to reaching your sales goals. If you can identify qualified potential customers and provide marketing efforts that are targeted to their needs, you can win them over to become loyal and high-paying customers.
AI-powered chatbots help you achieve this. They are programmed to search for the right customers and attract them to your brand.
They also gather enough information about these qualified leads to help you deliver a targeted marketing approach. You will know what questions they are likely to ask and provide corresponding answers at the right time.
You will also know what suggestions to make and when to make them; this helps you close sales faster.
If you are looking to boost your marketing efforts to stand out in your mode of communication by showcasing your brand's personality, AI-powered chatbots come in handy.
They improve the interaction between you and your customers by enabling you to customize the communication process. You can infuse your brand's tone, emojis, and more to make the communication process engaging and fun.
The result of this is a better communication experience that makes your customers look forward to communicating with you. They also allow your customers to connect with your brand faster, building trust and a great customer-brand relationship.
When you keep your customers informed about your products, services, features, and more, you increase your chances of making more sales. But doing this manually can be overwhelming; it can also be less efficient, which may influence the result you expect to see.
Chatbots are functional to keep your customers in the loop about current happenings in your business.
They send updates on new stock, events, and changes around your business without overwhelming your customers. They do this by allowing your customers to choose what emails they want to receive and when, so your updates are not invasive.
Additionally, because they are automated, they save you from the stress of composing and sending emails or texts to your customers.
Chatbots are only effective when they are equipped with features that enable them to function properly. Below, we walk you through the critical characteristics of every functional AI-powered chatbot.
The essence of adopting AI-powered chatbots in marketing is to improve your customer experience. If a chatbot fails at providing a good customer experience for your customers, then it fails at its primary role.
An excellent AI-powered chatbot prompts its users with options and suggestions that enable them to shop better, navigate your website better and perform other tasks seamlessly on your website, app, or social media platforms.
Excellent AI-powered chatbots are easily accessible to their users. Your customers should communicate with your chatbots effectively, regardless of how proficient they are in a language or a hearing impairment.
The ability to accommodate different languages, visual or hearing impairment makes it effective in communicating with all your customers.
Functional AI-powered chatbots have an omnichannel feature that syncs several support channels. They send and receive feedback across different channels, from your website to your apps and social media platforms which boosts your efficiency and productivity.
Excellent AI-powered chatbots work with data to analyze your customers' needs. Then, they use the data they've gathered to make suggestions and recommend products that are useful to your consumers. They also use this data to communicate with their customers meaningfully.
A good AI-powered chatbot knows when a customers' request is beyond its capabilities. So when it doesn't have answers to a specific question or when a customer's demand is too complex for it to meet, it hands it over to a human agent to take over the customer service process.
AI-powered chatbots are useful tools for a productive marketing process.
They help business owners to scale their businesses in many ways. In this article, we discussed the top six reasons to adopt AI-powered chatbots for your marketing. Consider these reasons to start using AI-powered chatbots to boost your marketing results.
Lydia Iseh is a writer with years of experience in writing SEO content that provides value to the reader. As someone who believes in the power of SEO to transform businesses, she enjoys being part of the process that helps websites rank high on search engines.
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