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Online casinos are now more popular than ever and that popularity is set to soar in the next few years.
One of the things that have fuelled this growth is the adoption of different technologies in the past and as increased amounts of new tech hits the market, online casinos are set to change even more.
Check out these 5 tech things that will change online casinos.
Most people have heard of the Internet of Things (IoT) but few will have come across the term Internet of Behaviours(IoB).
This is a term describing the attempt to understand the data collected from users' online activity from a behavioural psychology perspective.
The development of big data analytics together with the vast amount of data collected through the IoT means that there is now more opportunity than ever to understand why and how people decide to buy.
This is important for casinos as understanding the psychology of betting means that the operators can tailor their offering to better appeal to users.
It is also helpful because it allows the companies to spot problem gamblers and take measures to assist them. Given the increasing regulatory burden placed on online casinos, this will become a hot topic in the years to come.
Admittedly the user will see little if no change as a result of this, but for the casino operators the IoB could become as important as any technological advance.
Virtual reality has taken over the world of online shoot'em ups and is set to have the same revolutionary effect on online casinos.
Being able to bet in a plush 18th century London casino, or 21st century Monaco without leaving your own home is possible using a simple VR headset.
The aim of this is to give people the best experience they can get with VR allowing the users to feel as though they are in the same room as a live croupier and being able to look around and see their fellow players.
The use of AR/VR means that the user can have a premium casino experience, wherever they are in the world.
As more and more cryptocurrencies hit the market so the user base increases at the same time.
Whilst this may seem like a fairly small sector at the moment, it won't always be this way and with more than 4,000 currencies on the market as of 2021, this is an area that is likely to increase rapidly.
The benefits of anonymity, low transaction costs and security mean that users value being able to use their crypto in a Bitcoin casino and with many of them being young, tech-savvy and with a high disposable income, it makes for a great market.
If you think that you have never come across Artificial Intelligence(AI) then think again. Many businesses now use Chatbots and enquiry management services that are 'manned' entirely by AI bots.
Don't equate this to the world being taken over in some sort of 'Terminator' style disaster though!
In fact, AI and Machine Learning (ML) are used as ways to enhance the customer experience.
In an online casino, this could be as simple as getting naturalistic, human-style interactions from a blackjack dealer or being taught how to use the interface by an ML application.
For the casino, this means that customer services can be better but for lower cost and for the customer it means better service and a nicer gaming experience.
Connectivity is now better than ever in most places around the globe and this has led to the rise of wearables as a viable way of connecting to the internet with the market expected to reach $88.7bn by 2027.
The obvious example is where a user is able to connect to their online casino using a smartwatch meaning that they can game wherever they are.
Other types of wearables could also be used to view and take part in online games such as glasses or VR headsets.
But wearables could also lead to the development of different types of experiences in the future with betting being extended to data collected from the internet of things as the underlying game.
Online casinos do well when they are supplying the experience that their customer's value and new technology is a way that they can improve that experience.
As technology is developed and matures into practical applications, casinos can leverage them to give their users the types of games that they want and the sort of customer service they demand.
This takes the creativity of course, but taking tech developed for one sector and then adapting it to serve the customer is what casinos do well.
What will be fascinating will be seeing how AI and IoB change the face of the casino business, possibly for good.
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Disclaimer: Analytics Insight does not provide financial advice or guidance. Also note that the cryptocurrencies mentioned/listed on the website could potentially be scams, i.e. designed to induce you to invest financial resources that may be lost forever and not be recoverable once investments are made. You are responsible for conducting your own research (DYOR) before making any investments. Read more here.
