5 Search Engine Statistics That All Website Owners Should Know In 2022

The internet has, over the years, morphed into a critical tool for marketing, and any business hoping to survive in the 21st century must have a solid digital presence. The first step in establishing a digital presence is getting a website. 

But there is much more to using the internet for business than having a website. You have to optimize it for SEO to ensure that as many people as possible see it. 

Also, you have to understand how search engines work to get the most out of the SEO efforts, including critical statistics. This post highlights the most critical SEO statistics you should know in 2022.

1. Google Has the Largest Market Share

The name Google is synonymous with the internet. When an average person talks about Google, there is a chance they are not talking about Google, the brand, but the internet. This is because it has a market share of approximately 91% of the global search engine market. 

Also, Google comes pre-installed on almost all smartphones making it the go-to search engine when a mobile device user wants to surf the internet. Bing follows at a distant second with only 2.29% of the market share, followed by Yahoo at 1.52%. 

With Google having the largest market share, its ranking algorithms are critical when optimizing your website and content for SEO.

2. Mobile Devices Account for Most Searches

Until 2015 most web searches were through a desktop. In the second quarter of 2015, mobile searches surpassed desktop searches for the first time, and the trend has continued as more people worldwide get access to smartphones. 

Currently, mobile phone searches account for 63% of all organic traffic. Optimizing your site for mobile devices should be a priority with such a volume of searches coming from them. 

Luckily, most website builders create responsive websites by default, so if your website is relatively new, there is a high chance it is mobile-friendly. If it is relatively old, you may want to consider making it mobile-friendly.

3. Getting More Seo Traffic to Your Website May Not Be Easy

Search engines depend on algorithms to rank search query results. Understanding algorithms is key to ensuring that your website and individual pages rank in search results. The main challenge is that the algorithms keep changing and becoming smarter, meaning the tricks that once worked may not anymore. 

According to a recent survey conducted on 1000 SEO experts, SEO has changed greatly. Of the 1000 respondents, over 60% said that SEO had changed significantly and become much harder in the last five years.

To ensure you adapt and adjust accordingly, you may need to hire a local marketing company to work on your organic conversions and revenue growth. For example, if you are based in Sydney, you may need a reliable SEO agency in Sydney, such as Online Marketing Gurus, to help you nail your SEO and rank high in local searches.

4. Top Results Have a Larger Click-Through Rate

The number one reason businesses and site owners optimize their sites and content is to ensure they rank on the first page of the search results. According to statistics, the top search result has a 37.1% click-through rate. 

Also, it receives ten times more traffic than the number ten result. The top five results get approximately 80% of organic clicks, and every step up in the first ten results can increase a page's click-through rate by 38%. 

While you may not always get the top position in search engine results, the goal should always be getting there and, if not, being among the top 10. 

5. Paid Ads Can Boost Your Brand Awareness

There are two ways of making your way to the top of the search engine results. Optimizing your site and pages for SEO or paid search engine advertising. Paid search engine ads appear on top of organic results and at the bottom of the page. 

If you can't get to the top organically, the paid option can help you achieve that. However, ranking at the top of the paid ads requires optimizing your ads for the keywords you want to rank for. 

Every click on a paid ad costs money, so you may need to narrow down the keywords that will likely attract the most qualified leads. Too many clicks without conversion can mean you will not get a good ROI. When done right, paid advertising can boost your brand awareness by up to 80%.