5 Reasons Why You Need a Sales Engagement Platform and What to Consider

The sales engagement platform is here to enhance customer relationships with automation in 2022

Sales teams have always been under pressure to hit their number. And in today's market, that pressure has only increased. According to a study by CSO Insights, quota attainment rates for all sales professionals have decreased from 63 percent in 2012 to 54 percent in 2016.

The reason is simple: more sellers are competing for a shrinking number of deals. So what can you do to ensure your team is successful? You need to implement a sales engagement platform.

This platform can help your team be more successful by providing them with the tools to connect with potential customers and close more deals.

The following article will discuss five reasons why you need the platform and what to consider when choosing one.

Reasons Why You Need A Sales Engagement Platform

1. Increased Efficiency

Increasing sales and customer base is the primary goal of any business. An engagement platform enables your sales team to efficiently manage their time and resources to sell more in less time.

Here's how it works:

Sales reps can use the platform to:

-Automate repetitive tasks such as prospecting and follow-ups

-Track customer engagement data and activity history

-Prioritize leads based on engagement levels

-Schedule calls and meetings with prospects

As a result, sales reps can focus their time on selling rather than administrative tasks.

2. Improved Connections With Prospects

Building a solid relationship with your prospects is key to a successful sale. An automated platform can help you manage interactions with your customers and keep track of their contact information in one place. Having all the information readily available will allow you to connect with your prospects more efficiently and effectively.

Additionally, a platform can help you automate some of the tasks associated with prospecting, such as sending out emails and scheduling appointments. It can free up your time to focus on more critical tasks, like building relationships with your prospects.

If you're not using a platform, you're missing out on a valuable tool to help you close more deals and grow your business.

3. Easier Pipeline Management

Pipelines are the lifeblood of any sales organization.

From tracking leads to deals, they give you a bird's eye view of your entire operation.

A good platform will make it easy to manage your pipeline and keep track of your progress. It should also provide insightful reports that can help you identify problems and areas for improvement.

Consider a platform that offers drag-and-drop pipeline management, customizable views, and real-time reporting. These will come in handy as you scale your operation and add more team members.

a) Drag-and-drop: It involves just what it says – being able to drag elements from one stage of the pipeline to another with your mouse.

b) Customizable views: You should be able to tailor the way you view your pipeline to see essential information.

c) Real-time reporting: This will allow you to see how deals are progressing in near-real-time, so you can take action quickly if necessary.

A platform can make your life easier by streamlining your pipeline management.

4. Greater Sales Productivity

Your productivity depends on various factors like:

-The number of leads you have

-How fast you can reach out to them

-Your messaging

-Whether you're able to personalize each message

With a sales engagement platform, all these factors are managed in one place. Your reps can focus on what they do best: selling. It can help you:

-Qualify leads faster

-Reach out to more prospects

-Increase the number of conversions

5. More Time For Relationship Building

When you get more time back in your day, you can use it to build relationships with current and potential clients. If you're not spending time fighting the system, you can put that energy into developing the connections that move deals forward.

The best platforms will give you back hours each week, so consider how much time you could get back with the right solution.

Things to Consider in a Sales Engagement Platform

Here are some features to consider when looking for a sales engagement platform:

Ease of Use: A good sales engagement platform should be easy to use and understand. It should have a user-friendly interface that makes it simple to find the information you need.

Integrations: A good platform should integrate your existing sales and marketing tools. This can help you avoid having to switch between various platforms.

Automation: It should offer some level of automation. This way, you can save time by automating repetitive tasks.

Conclusion

Increasing sales is a top priority for any business. A sales engagement platform can help you increase sales and improve your customer relationships. Therefore, it is crucial to research and look at multiple options before deciding which sales engagement platform to use.